The concept for Sobremesa is a small, locally owned taco shop that serves fresh seafood, delicious tacos and the best tequilas and mezcals. Taking inspiration from both the beach and desert of Baja Mexico and San Diego, this taco shop will make you feel at home.

The branding blends bright colors typically found in traditional Mexican culture and gives them a modern twist. The typefaces are a combination of rounded sans serifs and a modern black letter giving it a sharp look. Added throughout the brand are custom illustrations making it fun and appealing.